SUMMER 2014

SMIRNOFF VODKA


 

 

4TH OF JULY PARTY

VISUAL DESIGN DIRECTION
social media content creation & strategy

We mixed up a series of fancy, not-that-fancy drink recipes to show how versatile Smirnoff vodka can be. It's the biggest party weekend of the summer. This was an all-out social media effort to capture all the pinning + grammin' + duckfacing hostesses with the mostest, who want to serve up tasty drinks —without breaking the bank.

The creative spanned the brand's social channels, showcasing summer drinks that don't take many ingredients (or much time) to put together.

With recipe cards, animated step-by-step gifs, bloggers giving their own spin, the campaign drove record-breaking engagement across multiple platforms.


Platforms involved: Facebook, Twitter, Instagram, Vine

Find out more in the 360i case study


Created as a full-time associate content manager at 360i
community manager: Alyssa Palermo
community strategist: Fitz Maro
photographer: Tim Ireland