DOVE & TWITTER
a partnership for social change
Visual brand identity
Social media content & Strategy
winner SILVER LION IN MEDIA at CANNES 2015
Dove and Twitter partnered to positively change how women speak about themselves online. Launching during the Oscars 2015, Dove collaborated with self-esteem professionals to provide actionable self-esteem building tips. The campaign brings awareness to the impact online conversation can have on one’s sense of beauty on as well as offline.
As the art director on this project, I was tasked to develop the overall design direction and branding for this campaign.
I created the custom logomark based on the global guidelines of the Dove brand. Since the campaign is targeted to younger women, I chose a font pairing that exemplifies the distinct tone and goal of this brand campaign for social good. I also treated the campaign name as a #hashtag as the activation was borne and executed on social media.
With a clean infographic-inspired look, the design direction focuses attention on the specific findings of the depth research conducted by Dove and Twitter.
Created as a full-time art director at VAYNERMEDIA
senior copywriter: Caitlin Kean
creative director: Elyse Barton