DOVE BEAUTY BAR
Visual brand identity
Social media content & Strategy
Dove Beauty Bar represents more than a beauty routine. It symbolizes the life lessons passed down from one generation to the next—the intangible moments of shared advice and experience that shape each woman's beauty story.
Leading up to Mother's Day 2015, our team developed a brand activation to engage women of all generations. Leveraging Dove's active social community, the brand prompted women of all ages to share the lessons learned from an influential woman in their lives with #BeautyStory.
Over 3,000 personal stories shared
across Dove's social channels
Our team developed the branding, creative guidelines, and custom assets for the campaign. My writing partner and I oversaw the creative development process and served as the client's main contact on the creative team. I also worked closely with the studio production team to direct the photo shoot to capture custom assets with the Fitz Family, whose family legacy inspired the campaign concept.
Created as a full-time art director at VAYNERMEDIA
senior copywriter: Caitlin Kean
designer: Nicole Marinese
assoc. copywriter: jenna Lewis
photographer: Dante Crisafulli