These projects have been some of my favorite, strangest, off-brief-then-on-brief challenges that brought unexpected learning experiences.
Each allowed me to solve problems using design, narrative, and experiential thinking across different mediums.

 

WASO

CREATIVE DIRECTION
DIGITAL CAMPAIGN STRATEGY

 

Concept ideation and communication strategy for the global product launch of Shiseido’s skincare brand WASO.

MAISON SPECIAL

art direction (PRINT)
BRAND IDENTITY DESIGN

 

Logo construction and brand collateral design for the launch of a contemporary fashion brand based in Tokyo, Japan.

Corner Crafts

ART DIRECTION + BRANDING DESIGN
PRODUCT PHOTOGRAPHY


Brand design and product styling and photography for the web presence the launch of a digital liquor store based in Tokyo, Japan.

 

SID LEE Culture Club

art direction
illustration

 

Branding project for SID LEE New York activities inspired by the actual humans participating in them.

Dove Beauty Story

art direction + visual design
marketing campaign

 

The Dove Beauty Bar symbolizes more than a beauty routine in this Mothers' Day campaign featuring several generations of women who use Dove.

#speakbeautiful

art direction + visual design
social media strategy

 

A partnership between Dove and Twitter to bring a positive change to the way we speak on social media.

 

Dove Love Your Curls

art direction
product styling
marketing campaign

 

Curly women across the globe unite to celebrate the hair they're born with. 

Quartz TNBot

UI design
visual direction

 

Interface design for interactive bot experience for annual industry conference hosted by Quartz. 

UGG Australia

social media content + strategy
photography

 

Elevating an iconic footwear brand to take the next step toward a fashionable Fall / Winter season.