2017

CORNER CRAFTS


 

 

CORNER CRAFTS ONLINE LIQUOR STORE

ART DIRECTION
BRANDING DESIGN
PRODUCT PHOTOGRAPHY

To launch the online webstore of Corner Crafts, a small local retailer of imported craft beers based in Tokyo, the brand needed a visual direction and identity. The Corner Crafts team wanted the brand to reflect their unique selection craft beers—from malty stouts aged in whiskey barrels to limited edition winbics. 

Our goal was to create a brand that appeals to both Japanese locals as well as the expat community.


As the sole designer on this team, I worked closely with the founders to develop the logo, branding, and overall visual language to consistency showcase the personality of the brand at all key touchpoints. Through a series of creative brainstorms and branding workshops, I gained a clearer understanding of their goals as a small business and how to show that passion and knowledge for craft beer in the brand. 

I assisted with light coding and web development via the Shopify platform. I also styled and photographed all of the products available on the Corner Crafts website. 

Since the brand is solely a nonline-based store, I focused on digital points. These images and graphics are used across the website, Instagram, and Facebook page. 


Created as a freelance art director / designer / photographer.

 

 
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