I'm a California-raised,
New York City-proofed
art director based in Tokyo.
I spent a better part of the past 6 years working in creative advertising at boutiques, social media firms, large digital agencies in NYC. In that time, the media landscape changed drastically (🙏 R.I.P. organic Facebook reach) while the mandate remained: create ideas with thumb-stopping power.
I create concepts that bring brands to life at the palm of your [consumer's] hands. Collaborating with multi-disciplinary teams, I develop ideas that add value, entertain, inspire—ideas to make you stop while scrolling thru a crowded newsfeed.
I've since traded Brooklyn bagels for konbini onigiri. 🍙
Now a graduate student of design-thinking and researching new product design methods. Outside the studio, I'm usually writing for my blog or getting lost in the stationary section of Tokyu Hands.