THE NEXT STEP
I photographed products in lifestyle settings around New York City to evolve perception of the brand on social. This seasonal effort built brand equity and awareness of product offerings beyond UGG Australia's iconic sheepskin boots.
Drawing inspiration from audience insights, each lifestyle scene personifies each unique pair of shoes. The look varies from season to season, but comfort is constant.
platforms involved: Facebook, Twitter, Pinterest, Instagram
art director + photographer: Lessa Chung
community manager: namrata patel + alyssa palermo