SID LEE CULTURE CLUB
Branding project to showcase the unique elements of SID LEE's agency culture at the New York Office. Our goal was to show the character of distinct internal events like Fresh Meat (a bi-monthly meeting to get to know a nominated agency member) and Naked Lunch (a quarterly AMA hosted by senior management).
While the branding design is structured on the global agency guidelines, we infused more than a bit of a local touch. Agency culture is, of course, defined by the people participating in it. Elements of SID LEE Culture Club are inspired by the actual humans we work with.