2015

DOVE & TWITTER

a partnership for social change


 

 

SPEAK BEAUTIFUL

winner SILVER LION IN MEDIA at CANNES 2015

Dove and Twitter partnered to positively change how girls speak about themselves online. Launching during the Oscars 2015, Dove collaborated with self-esteem professionals to provide actionable self-esteem building tips. The campaign brings awareness to the impact online conversation can have on one's sense of beauty on & offline.

I was tasked with developing the branding for this campaign. With a clean infographic-focused look, the design direction highlights specific findings of the in-depth research conducted by Dove & Twitter.

 

 

art director: Lessa Chung
senior copywriter: caitlin kean
creative director: elyse barton