2015

DOVE HAIR


 

 

LOVE YOUR CURLS

To launch Dove Hair's first product line formulated specifically for women with curly hair, we created a campaign to connect women in the curly-haired community.

Based on the insight that only 4 out of 10 curly-haired girls think their hair is beautiful, we invited curly-haired women across the internet to share their personal journey to inspire the next generation. 

Dove even published an illustrated children's book featuring unique stories from real women in the curly community. 

 

2015 OMMA AWARDS WINNER

INTEGRATED ONLINE CAMPAIGN: BEAUTY/COSMETICS


art director: Lessa Chung
senior copywriter: Megan Murphy
photographer: Sharokh Mirzai